Content marketing is the process of creating high-quality, valuable content to attract, inform, and engage an audience, while also promoting the brand itself. Buyers and consumers are already searching the web for answers that your brand is uniquely positioned to offer.
What Is Content Marketing?
It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Simply put, content marketing is relevant, useful, and non-promotional content that educates your prospect.
The content is used to gain brand exposure, attract more traffic, and produce leads that result in higher sales and loyal customers. Calls to action are used to lead your audience to the next step in the process, whether it be signing up for more information, having a free consultation, or to download content like eBooks and whitepapers.
Content marketing takes a great deal of trial and error, and according to the Content Marketing Institute, 8 out of 10 content pieces will fail when it comes to generating traffic [Source: These Guys]. So it is not wise to forget the laws of content marketing; Who you are doing it for, and why you’re doing it?
The CMI study also found that 84% of businesses do content marketing for brand awareness. Amazing content is seen by your audience in several ways: through organic search results, social media, or other sites that mention and link to your content while getting your brand out there.
Content A La Carte Style
We have the talent and know how to make sure your content marketing strategy does NOT fail. With a large selections of services, you're sure to find exactly what you need to get your message out in front of the people who are looking for what your company does best.